My Story

Operational Credibility, Not Just HR Theory.

I founded Novature Solutions to bring real-world operational experience to businesses that are scaling fast and feeling the strain.

Laura Macfarlane

From the Depot Floor to the Boardroom.

My career didn't start in an HR office. It started at Aldi, on their rigorous area manager programme. That's where I learned that people strategy is inseparable from operational excellence.

From there, I moved to Just Eat Takeaway, where I personally managed the entire London depot and courier network. We're talking 300+ people per site and hundreds of thousands of parcels every single day. I've also held senior roles at Evri, navigating the complexities of large-scale logistics and team management.

I’ve seen firsthand what happens when a business scales its headcount but forgets to scale its people infrastructure. The gaps grow faster than the revenue, managers get overwhelmed, and culture starts to fray. I built Novature Solutions to close those gaps.

The Fractional Model

Scaling businesses often need senior People Ops expertise but don't yet need—or want to pay for—a full-time Chief People Officer. My fractional model gives you that enterprise-grade capability on a basis that makes sense for your stage of growth.

Build, Don't Buy

I believe sustainable growth comes from building internal capability, not relying on expensive contractors indefinitely. My goal is to build the systems and train the leaders that will carry your business forward long after our engagement ends.

Ready to scale with confidence?

Get senior People Ops expertise without the overhead of a full-time hire. Start closing your capability gaps today.

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